Carolime Time

Online Marketing in Blogs

As one of my web entrepreneur friends put it, in terms of whether the public can weed through the garbage online and figure out where the truth lies,

“Generally speaking there is a 80 to 20 ratio on the Internet. 20% are intelligent and the 80% are computer illiterate. Thus they are idiots and will fall for any traps.”

It’s like today’s news media. How many people do I see feeding into every bit of the news, never researching their sources, never knowing how much spin there is in everything they’re digesting into their bloodstream?

One time, my aunt called me up, all gung-ho about putting her daughter into acting and modeling. Apparently, my cute and eager cousin was approached by a solicitor at a fair and told she should join their school and talent agency. The price would be upwards of $2000.00.

Seeing as I have a lot of performing experience, my aunt wanted my advice on whether the school is good or not, and whether her daughter was too young. Now, I’ve known fraud. When I was young, in pre-Google times, I researched fraud agencies myself, painstakingly following forums and links till I got to the core of a topic–only to discover I’d been approached by a fraudulent agency.

It’s much easier these days. I simply typed in the name of the performing arts school my aunt mentioned (I can’t remember it right now). The first link was the website of the company itself. The average web-user will click on this site and get buried in the content of the site, its testimonials, and registration page. I simply looked below the first link and came upon threads and comments revealing the company for all it was worth. I promptly called my aunt and told her that this was the case.

The thing is, not everyone will take the time or consider looking further in this manner.

Similarly, we read countless blogs on a topic, and think that because it’s written in blog-style and from a real, live person…that we’re not being tricked.

BLOGS ARE MARKETING TOOLS!!

i just had to say that out loud. it’s pounding in my head. where is quality writing?