double-underlined advertising
| March 19, 2008 | Posted by caroline under internet |
I gotta say, I love it!..and hate it?
It’s the sort of advertising where you’re in the middle of reading something and you are gently coaxed into something else. You might run your cursor over and a word and…ta da! Keyword= advertisement!~ In a sense, it’s reverse advertising. Typically, we may Google something that will lead to this piece of advertising, which is chalk-full of advertising keywords that have baited us into a site. In the case of underlined advertising, we are already at a site when we’re confronted by more advertising. When we scroll over these words, a little box will appear and tell us a bit about that word. Hell, before I realized what it was, I had highlighted a word with my pointer and found a little box to pop up and tell me ‘more’ about this ‘product’ (when words suddenly all become products;)) . Suddenly, I knew where to buy it, had a little blurb as to its use, and could click if I wanted more information.
I think this an excellent method of advertising for those who want to be advertised to. I mean, if I’m looking at a site on skin products because I have really dry skin, I think it’s great that the words I scroll over or highlight will tell me more about a product, or include a link which I can click into for more info or purchase.
It’s not so great, however, when I am looking at something and find myself bombarded by these tiny boxes for every word I scroll over or highlight. I wonder, is there a way to turn off these boxes from showing up on my screen? Sometimes I am reading an article about a band I love, and find the article just keeps popping up with ad hints…annoying!
I do want to learn how to do this, though. Kinda neat:)
